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How we figure it out

No magic, no guesswork. Here's exactly how we tell human content from AI.

What the badge tells you

One glance, and you know what you're dealing with. Here's what each part means.

Checks Verification
Did they pass our transparency tests? This tells you if a company plays by the rules.
Image Verification
Are their photos real or AI-generated? We analyze every visual to find out.
Text Verification
Did a human write this, or was it an AI? We can tell the difference.
Overall Certification
The big picture, how human is this brand, really? This is the number that matters.

Company Human Score

Example Brand Content Human Score Chart A chart showing the Example Brand content human score: - Checks: 80% (4/5 Checks). - Text: 75% (75%). - Images: 50% (50%). 4 out of 5 checks are verified. Checks: Ethical AI Usage, Human Workers Not Replaced, Data Privacy Compliant, Transparent Operations 4/5 Checks 4 out of 5 checks are verified. Checks: Ethical AI Usage, Human Workers Not Replaced, Data Privacy Compliant, Transparent Operations 75% of the text content is human-made 75% 75% of the text content is human-made 50% of the images are human-made 50% 50% of the images are human-made
Checks
Text
Images

Mixed Content

A mix of AI-generated and human-created material

Three badges*, zero confusion

Companies get a badge that reflects their actual human-to-AI content ratio. No spin, just facts.

* Plus a reviews badge for companies with feedback from real people.

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Mostly Human Badge Example
Mixed Content Badge Example
Totally AI Generated Badge Example

What's a "Claimed" profile?

It means the company showed up. They verified they own the profile and they're actively keeping their info up to date. That's a good sign.

Run a company? Claim yours here

Verified Profile

The three scores that matter

We break it down into three numbers. Simple, clear, no PhD required.

Text Score

Did a person write their website copy, blog posts, and emails? Or did they let a robot do the talking? This score tells you.

Image Score

Real photos or Midjourney creations? We check every image on their site so you don't have to squint at fingers.

Overall Score

The bottom line. Everything combined into one number that tells you how human this brand really is.

What else do we look for?

Content isn't everything. We also check if companies are doing AI the right way.

Using AI responsibly

Are they being fair with AI? No shady bias, no cutting corners on ethics. We check.

Ethics verified

Keeping humans employed

AI should help people do their jobs better, not take their jobs. Big difference.

Jobs protected

Respecting your data

GDPR, CCPA, all the acronyms that mean "they won't sell your info." We verify it.

Privacy compliant

Being upfront about AI

Do they tell you when they're using AI? They should. We make sure they do.

Fully transparent

Not cooking the planet

AI uses a lot of energy. Good companies offset it. We check if they actually do.

Eco-conscious

How the scan actually works

We crawl their website, analyze everything, and crunch the numbers. Here's the process:

1
We analyze their images and text
Our tech looks at every photo and every paragraph. It spots the telltale signs of AI, weird patterns humans don't make.
2
We compare against known human content
Real human writing has quirks. Personality. We know what that looks like, and we check if it's there.
3
We calculate the final score
All the data gets crunched into one clear number: the percentage of their content that's genuinely human-made.
Red flag

Blocked companies

Some companies try to game the system or straight-up lie about their AI use. When we catch that, they're out. No certification, no badge. We don't do second chances for deception.

Work in progress

Still working on it

Not everyone passes on the first try, and that's okay. These companies are actively fixing things and working toward certification. We're rooting for them.

Want to know why we do this?

This isn't just a business for us. We genuinely believe the world needs more honesty about AI. Here's our story.

Meet the humans behind this